Overview
The Dare to Dream Cup was a large-scale fundraising tournament created to support the Blue Devils FC Foundation and its mission to make soccer more accessible to young athletes. The campaign needed to generate strong community engagement, elevate foundation visibility, and help achieve an ambitious fundraising goal of $100,000.
The challenge was to create a cohesive and emotionally compelling campaign that could live across digital platforms, event environments, and sponsor partnerships.
My Role
I led the creative direction and visual strategy for the full campaign ecosystem, shaping the event’s identity, messaging expression, and multi-platform rollout to ensure a consistent and inspiring brand presence.
Creative Strategy
The campaign centered on the message “Dare to Dream”, positioning the tournament as more than a sporting event — but as a movement supporting youth potential and opportunity.
The visual direction balanced energy, optimism, and community pride, while ensuring sponsor visibility and foundation branding remained clear and cohesive across every touchpoint.
Scope of Direction
• Campaign identity and visual system
• Art direction for photography and storytelling
• Social media campaign rollout
• Event branding and environmental graphics
• Sponsor integration and co-branded materials
• Merchandise and promotional assets
• Art direction for photography and storytelling
• Social media campaign rollout
• Event branding and environmental graphics
• Sponsor integration and co-branded materials
• Merchandise and promotional assets
Outcome
The campaign strengthened community engagement, significantly elevated awareness of the Blue Devils Foundation, and delivered a cohesive visual experience across digital, print, and event environments — supporting the foundation’s fundraising and long-term brand presence.
🖼 Visual Sections to Show
1️⃣ Campaign Identity
Logos, typography, visual language
2️⃣ Social Media Rollout
Countdowns, announcements, engagement posts
3️⃣ Event Environment
Field signage, tents, banners, backdrops
4️⃣ Sponsor Integration
Co-branded materials, logo placements
5️⃣ Merchandise & Print
Apparel, posters, programs, handouts
Campaign Identity System
Social & Digital Rollout
Sponsor & Partnership Integration
Event Environment
Community Storytelling
