Digital Platform Design — Website & App User Experience
Overview
This project involved designing an integrated digital ecosystem consisting of a website and companion mobile app. The goal was to create a seamless, user-centered experience that aligned brand identity with intuitive functionality.
My Role
I led the visual and user experience direction, shaping how users navigate, interact with, and emotionally connect to the digital platform.
Scope of Direction
• UX strategy and user journey mapping
• Interface design system
• Visual identity integration into digital product
• Responsive website design
• Mobile app interface design
• Interface design system
• Visual identity integration into digital product
• Responsive website design
• Mobile app interface design
Outcome
The design established a clear, scalable digital foundation focused on usability, visual clarity, and cohesive brand presence across devices.
Visuals to Show
1. Website
Homepage + dashboard or feature page
Homepage + dashboard or feature page
2. App UX (from your PDF)
User flow diagrams
Key screens (home, features, interaction screens)
User flow diagrams
Key screens (home, features, interaction screens)
3. Design System
Buttons, typography, UI components
Buttons, typography, UI components
Campaign Identity System
