Step Outside
Walking Your Way to Health and Happiness | By Lee Scott
Walking Your Way to Health and Happiness | By Lee Scott
Overview
Step Outside is a wellness and lifestyle book by fitness leader Lee Scott, designed to inspire readers to transform their health and happiness through the simple, powerful ritual of walking. The book blends practical guidance, motivational storytelling, and nature-inspired mindfulness.
The objective was to create a visual experience that felt uplifting, accessible, and reflective of the book’s themes of movement, nature, and well-being.
The objective was to create a visual experience that felt uplifting, accessible, and reflective of the book’s themes of movement, nature, and well-being.
My Role
I led the book’s visual design and editorial layout direction, shaping the reading experience through typography, pacing, imagery integration, and overall aesthetic tone. The goal was to support the author’s voice while creating a calm, inviting, and motivational visual journey.
Creative Direction
The design approach centered on clarity, warmth, and a sense of openness — visually echoing the emotional and physical experience of stepping outside into fresh air and natural light.
Typography and layout were crafted to feel approachable and encouraging, balancing structured fitness guidance with moments of inspiration and reflection. Imagery was integrated to reinforce the emotional connection to nature, movement, and mindfulness.
Rather than a dense instructional manual, the book was designed to feel like a companion — supportive, energizing, and easy to engage with at any point in the reader’s wellness journey.
Scope of Direction
• Interior editorial design and layout system
• Typographic hierarchy and reading flow
• Integration of photography and inspirational visual moments
• Visual pacing to support motivation and mindfulness
• Design consistency across chapters and informational sections
• Typographic hierarchy and reading flow
• Integration of photography and inspirational visual moments
• Visual pacing to support motivation and mindfulness
• Design consistency across chapters and informational sections
Outcome
The final design created a cohesive and inviting reading experience that aligns with the book’s message of accessible wellness and joyful movement. The visual language supports both practical fitness guidance and emotional inspiration, helping readers feel encouraged, capable, and connected to the simple power of a daily walk.
How to Show the Visuals
1️⃣ Interior Layout System
Show:
Chapter openers
Text + image spreads
Pull quotes or callouts
2️⃣ Typography & Reading Experience
Show:
Hierarchy (headings, body, highlights)
How instructional sections are structured
3️⃣ Inspirational & Visual Moments
Show:
Nature imagery pages
Quotes or reflection sections
Any pages that feel calm, spacious, uplifting
Campaign Identity System
